When you outsource to a BPO partner, you will see improved cost savings through reducing or eliminating the expensive management costs of handling these outsourced business processes. Companies outsource non-core business processes for three primary reasons: increased flexibility, improved customer experience, and cost savings. In most business entities, the common functions that are outsourced are customer service, customer surveying, inbound and outbound lead generation, or telesales and telemarketing. So, how can outsourcing help your outbound telemarketing campaign?
What is business process outsourcing (BPO)?
BPO is the process of hiring other companies to perform core business functions. BPO is often used by large enterprises to reduce costs and increase flexibility through outsourcing. For example, a solar energy company may outsource lead generation to a third-party service provider. The outsourced function is generating and qualifying the leads for the company's criteria.
How can BPO help your business stand out?
If you are the market leader in your industry, the first step in integrating BPO is admitting that you need to do it. While outsourcing is a cost-cutting strategy, it is often overlooked as a strategy for attracting new customers. With BPO, your company can now offer an enhanced customer experience and provide a more pleasant customer experience than what was available in-house. A one-time investment in outsourcing can provide your company with many new advantages. Outsourcing can lower costs, increase flexibility by allowing you to do it when it’s most efficient, and help your business stay ahead of the competition by offering a better customer experience than your competitors.
Outsource your outbound telemarketing to a BPO partner.
Many businesses are hesitant to outsource their telemarketing campaigns because they worry that their telemarketing skills will diminish and that their campaigns will suffer as a result. This is the exact opposite of what outsourcing your telemarketing campaigns will do for your business. Instead, outsourcing your telemarketing campaigns to a BPO partner will help your sales and marketing teams improve their effectiveness and become more efficient. Outsourcing your telemarketing campaigns will allow your sales and marketing teams to fully focus on the tasks at hand without being burdened with the day-to-day management tasks that they would otherwise be required to handle.
Conclusion
When you outsource to BPO partners, you can improve your business processes and lower costs while also gaining flexibility and improving the customer experience. With BPO, you have many advantages over managing these functions in-house. If you have been hesitant to outsource your telemarketing campaigns because of the impact that it will have on your sales, you will be pleasantly surprised by the benefits that outsourcing brings to your organization. At PGS, we provide various BPO services to our clients in the Solar, Real Estate, and Durable Medical Equipments industries. We do the best lead generation, whether it's for appointment setting as in the solar and real estate campaigns or product orders as in the DME campaigns.
Get in touch with us for more information on how Phoenix Global Solutions can skyrocket your sales and ROI!